Coalition for Quality Children's Media
Mission
| Our goals are to: A. Teach children to become critical media users; B. Help adults recognize the importance of teaching critical viewing skills to children; C. Help children identify and be aware of outstanding media programming; D. Develop programs for children with special needs such as low-income, hospitalized or at-risk children. |
The Coalition for Quality Children's Media is a national, nonprofit (501-c-3) organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.
The Coalition's KIDS FIRST! program evaluates, rates and endorses films, DVDs, audio recordings, TV shows, apps, screenplays and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of endorsed products.
The KIDS FIRST! Film Critics are a group of national youth reporters who review most new film releases, interview talent and share their views on entertainment geared for kids. A group of 18 kids, ages 7 to 16, their reviews are seen, read or listened to by more than 4 million people every month.
KIDS FIRST! is supported by teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations that include the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million.
KIDS FIRST!
KIDS FIRST! is the key program of the organization. This program. evaluates, rates and endorses children's media using community-based juries comprised of child development professionals and teachers as well as parents and children from diverse geographic, socio-economic and ethnic backgrounds. A KIDS FIRST! endorsement is given to titles (films, DVDs, TV shows, apps, screenplays, games) meeting the KIDS FIRST! baseline criteria, approved by adults and recommended by child jurors.
Product reviews reach an audience of more than 6 million through the KIDS FIRST! web site, newsletter, social media as well as through our media partners including: Huffington Post, HDNet Movies kidScene, Kidsville News, Kidzworld.com, Working Mother, GRAND Magazine, Amazon.com, LA Parent, Bay Area Parent, Colorado Parent, Westchester Famiy and 48 other publications.
KIDS FIRST! is a voluntary initiative, only titles that are submitted are evaluated, rated and endorsed. To submit a title for consideration, please visit our
submit a title page.
KIDS FIRST! Film Critics

KIDS FIRST! has involved kids in reviewing media since its inception. Now in its fourth year, the KIDS FIRST! Film Critics are an integral part of this organization. We currently have 23 kids from 8 states who review most new films, DVDs and other media programming rated PG-13 or younger. They attend premieres, press junkets and press screenings. They interview celebrities both and off the red carpet. Their reviews are seen, read or heard by more than 6 million people every month.
We conduct Search Campaigns, both nationally in the fall and locally throughout the year, to find youth who wish to join our KIDS FIRST! Film Critics team. There is a local competition going on now. For more information,
visit the campaign page. To receive updated information, subscribe to our weekly e-zine, KIDS FIRST! News.
Kids Travel
http://kidsfirst.agenthub.net